Content Writer vs Copywriter
What is the difference between a content writer vs copywriter? Let us break down the differences for you.
What Is a Copywriter?
First, what is “copy”? In the marketing world “copy” refers to any written information that is meant to inform, persuade, or entertain current or potential customers and the public. This could be the message in emails to subscribers, information on a webpage, or sales information to promote a product. Basically any message to sell or promote a product, service, or brand in short form.
A copywriter is a person tasked with writing a copy for marketing, newsletters, product descriptions, and others. As a professional, a copywriter produces content that reflects or shows the client’s voice or brand.
They spend their days writing content for marketing, and advertising to promote brands. For example, a copywriter may come up with a new company slogan or write a new jingle for an upcoming TV show.
Other examples of copywriting include:
Social media ads
Sales emails
Product pages
PPC ads
Short message service (SMS)
PPC landing pages
Website sales copy
Copywriters brainstorm concepts and develop storyboards. They do so while working with creative and marketing departments to ensure consistency in the brand’s message.
What Is a Content Writer?
First, what is content? Content is the written information for uses such as websites, ebooks, and white papers. This information can be used to tell a story, inform an audience in detail, promote or review a product or service, or convey other information in long form.
A content writer is a person who specializes in providing relevant content for websites, and blog posts. Simply put, a content writer is a storyteller who often writes any form of content that requires planning, writing, and editing.
Besides blog posts, a content writer also crafts social media posts, email marketing articles, and video scripts. Other types of content a creative content writer will write include:
Keynote speeches
Podcast titles
Press releases
Audio scripts
Email newsletters
Landing pages
YouTube video descriptions
White papers
eBooks
News Articles
Case studies
Evergreen articles
Simply put, a content writer must craft articles that are original, compelling, engaging, and informative.
Content Writer vs Copywriter: Similarities
The following are similarities between copywriters and content writers.
Original Posts
Copywriters and content writers must write original, informative, relevant, compelling, and engaging content. Whether it’s a blog post, case study, white paper, news article, product pages, or social media ads, the content must be original.
Original content is great for engagement. It proves to your audience that you understand them and helps to increase your SEO. Also, original content helps to position you as a leader in your industry.
Marketing and Promotion
Copywriters and content writers write content for digital marketing and the promotion of brands. Simply put, they can find the right words to tell your brand’s story. So, when you come across companies that are doing well, it’s thanks to the content writers’ and copywriters’ stellar writing and brainstorming.
Copywriter vs Content Writer: Differences
The following are differences between copywriters and content writers.
Content Length
One of the main differences between a copywriter and a content writer is the length of their content. For example, copywriters specialize in short content such as ads, sales copy, and PPC sales ads. All these have one goal – to increase brand awareness.
When it comes to content writers, they specialize in writing short and lengthy articles and blog posts. For example, you can find content writers crafting articles containing 150 words, 300 words, 500 words, 1,000 words, 2000 words, and more. Some can even write ebooks containing 15,000 to 30,000+ words. The goal of doing so is to increase customer engagement and inform.
Purpose
Content writers craft articles to educate or entertain while copywriters do so to persuade. For example, content writers will write blog posts on cryptocurrencies, freelance writing, news, and much more. When it comes to copywriters, they craft ad copies because they seek to compel readers or online visitors to take action. Whether it’s online or offline, they use ads to encourage prospective buyers to take action to increase sales and revenue.
Role in a Company
A copywriter is a professional tasked with the job of creating ad copies for branding and marketing businesses. He must write clear and concise content while using different styles to appeal to their target audience. By writing original and concise copies, the copywriter effectively communicates and compels prospective customers.
Content writers are also professionals, but they have other roles beyond writing. Some may be web designers, affiliate marketers, authors, executives, or other individuals. Basically, they write content but go further and more in depth about the topic they are writing.
What Is Best to Use and When?
If you’re a business in need of increasing sales, brand awareness, and engaging more customers, then a copywriter is the best option. Through crafting sales emails, PPC ads, website sales copy, and others, a copywriter will help you reach your target audience. By doing so, they can convert prospects into customers increasing sales for your business.
Content writers craft articles and blog posts that inform, educate, entertain and instruct readers. For example, a content writer can write an article on how to get started in affiliate marketing. They can also write recipes that instruct readers on how to cook or bake a particular food. So, if you want to drive traffic to your blog or business website, and market your brand, and products, then working with a content writer is the best decision.
Final Words
There comes a time when you need to convince your target audience to buy your products or services. A time will also come when you’ll want to drive traffic to your blog and business website. The important thing to remember is that content is king. If you want to deliver value and increase engagement, you may need to work with content writers and copywriters. Both writers have their strengths, so if you use these writers for what they are best at you will have a powerful team to build your business or website.
So, what are you waiting for? Get started today!
How to Use Hirewriters.com to Get Content Made
HireWriters.com is a content marketplace where you can order a variety of content. They include:
Articles
Data entry work
eBooks
Poetry
Facebook fan page posts
Social media post
Transcription
Blog posts
And more
In addition, you can also ask authors to rewrite your existing content for your blog or website. To order your content, you need to sign up. It’s free to do so and only takes a few minutes. Simply head to HireWriters.com, then click “Register”. A window will pop up giving you the option of signing up as a client or writer.
Become a Client
If you need content or copy written then you will select the “client” option and complete the registration process. Once you are registered and signed in you will need to add money to your account. The site accepts PayPal, credit cards, and even cryptocurrencies. You can see the pricing chart by going to this link Here, scrolling to the bottom of the page and click “Pricing”. The cost depends on what you need written, how many words in length you want, and what skill level of writer you need.
On “My Dashboard”, then click “Get Content Written.” The site will redirect you to the order page where you need to fill the form with details of your project, specific instructions, and more. I recommend giving clear and detailed instructions of what you would like written to get the best results. When you finish filling in the form simply click “Submit Job” on the order page.
Congratulations, you’ve made your first order.You are on your way to having great content written for you! Now a writer will work on your order, if there is a change needed you can contact the writer. When you receive your order you need to review the content. If you are happy just click accept. If you are not happy you can ask for a rewrite until you are happy. Once you accept the order the funds are transferred from your account to the writer, you can even give the writer a tip if you think they did such a great job! Now you download your content and use it how you wish.
Become a Writer
If you would like to make money as a writer you can register as a “writer” with hirewrite.com and get started. Start out by going to HireWriters.com, select “writer”, and complete the registration process. A great thing about working for HireWriter.com is the fact you can work from where you want and when you want to work. All you need is a computer and internet connection so you can access HireWriter.com.
Conclusion
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